Meet our awesome B-School alum Emma Chittenden of Angels Playing Skittles. Emma is a professional UX (user experience) designer and all-around web whisperer/wizard with over 20 years of industry experience.

In this video, she explains to Ophi why EMPATHY for your customer is the key to success—and how to truly build that through one-on-one customers interviews. If you're feeling overwhelmed trying to figure out WHO your customer is and WHAT they want from you, tune in for Emma's amazing guidance!

FREE GIFT! Get Emma's PDF training guide "In Their Shoes: Customer Research for Badass Business Babes."